Note: I created this flat plan in order to portray my ideas and it's also a professional way of communicating so I followed this idea.
Billboard Rationale:
Colour use:
I will use minimal colour in my billboard as there isn't mush space for colour. I will follow the same colour theme from my magazine and website of black, white, grey and red. I believe these colours will be eye catching e.g the red and then the rest will compliment it nicely. I believe using too many colours on a billboard will be an eyesore and make it look unprofessional. Typically after researching billboards they tend to use very little colour which is why I have chosen only 3 neutral colours and one bright colour.
Image use:
I will use only one main image for my billboard as this is typically seen in billboard advertisements. Also there is no point using lots of small images that won't be visible to people looking at it as billboards are up a height. This image will be taken as a medium shot or a close up depending on what looks better. My model will be wearing a simple leather jacket and I want to make the image black and white.
Text and font use:
I will follow on my text from the magazine and website however I only plan on using one - three words depending on what I want to write as I want the billboard to be specific and simple in order to gain the best billboard. I intend to use a red font colour in order to contrast and compliment the black and white image. I will also use a font similar if not better than Arial for any text near the image.
Note: Font will also be used in the disclaimer but this will have nothing of importance to the image it's just a convention used in billboards which I wish to include to make it look professional.
Layout:
The layout is again very simplistic as billboards are very simplistic. I will have a simple image with text next to it. This will make the billboard easy to look at and avoid any un-aesthetically pleasing work. This billboard plan is shown in the Ultraviolence billboard with Lana Del Rey which is why I'll be confident in my layout as it has already been done before.
The billboard I have mentioned above is below:
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