Thursday, 4 September 2014

FLATPLAN: Website

Note: This is the flat plan for my website including the homepage and the two hyperlinked pages. I have created this as it is a professional way to put across my ideas and also so that I have an initial idea to refer back to once I start creating my final product. Throughout the production, I will be referring back to this flat plan and adding/changing my initial ideas.

Rationale
Colour usage: 
I will be following the house style colours from my magazine to my website and throughout my website the colours will be the same. I have chosen a fixed color palette of black, white, grey and red as I feel thee are very sophisticated colours and compliment each other very well. The Drowned In Sound website is my inspiration for this flat plan as it follows a similar colour theme. I feel these colours will work well with my website as they relate to both genders which are part of my target audience. I discovered from my target audience research that most people liked red as part of a website which is another reason why I am including it. From doing my research on inspirational texts I have found that the colours I  have chosen play a major theme i the alternative genre but also blue is found commonly so I will try to incorporate some blue in my website and magazine.

Image usage:
As far as images are concerned I will only use one main image which will take up approximately 1/4 of the page. I will use some other smaller images lower down on the page but I want my main image to be the main focus explaining why it's at the top of the page. This feature is used very well on the Drowned in Sound website. The models clothing and props will follow the colour theme. I all intend on making the image black and white in order to have red font to make the image stand out however this may change depending on the image itself.
On my first hyperlinked page the image will follow the same idea being at the top of the page and taking round 1/4 of the page. However the second hyperlinked page will follow a different layout in order to stop making the website boring and repetitive. On this page I have placed he images on the right hand side. This will be for a number of images rather than just one like the home page and first hyperlinked page will be. 
Note: Images will also be used in the advertisements.

Text and Font use:
I aim to be consistent with my text and I will use the same as the magazine and billboard in order to complete a house style of fonts along with colours. The fonts I intend to use range from Arial to Times New Roman however this may change depending on what looks best. I will use different colours, bold, italics and underline to make words stand out which I think are important but this will be used in moderation. This is used on The Cracks website. Throughout the website some fonts will be larger than others depending on their importance which is found in almost all websites.I will try to minimize my use of text as this will make the page become an eyesore which won't appeal to my target audience. The key focal points within the text will be that which assists the main image.

Layout:
The layout is very distinctive and simple in order to avoid confusion for my target audience. Websites such as The Crack follow this simplistic layout. The clear layout will assist the readership of the audience which is why I have avoided any vertical/diagonal text. I feel that if I include this element shown by The Crack I can be confident that my magazine homepage will attract my target audience. I have made sure my magian is easy to navigate by putting all the links in one bar across the top, this also avoids confusion and is shown on the Drowned in Sound website.

The Drowned in Sound website can be found here:
drownedinsound.com
The Crack website can be found here:
thecrackmagazine.com

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